VVMH Plans to Roll Out Glossy Covers for All its Publications


march 5, 2010  02:30 pm
March 5, 2010

SF Weekly's debut of a new four-color glossy cover this week makes it the sixth Village Voice Media Holdings (VVMH) print publication to adopt the sleek, magazine-style format.

"The glossy is the next step in our evolution," said VVMH president and chief operating officer Scott Tobias. Not only do the new covers represent the company’s reinvestment in its print product, noted Tobias, they also are tangible symbols of how VVMH's fourteen local publications have emerged as lifestyle reference points for their cities.

The heavy-stock covers allow VVMH's award-winning art directors even more creative freedom in producing eye-catching graphics and photographs, and also provide premium placement opportunities for advertisers. They're already featured at Phoenix New Times, Denver Westword, OC Weekly, Miami New Times and New Times Broward/Palm Beach.

Tobias said VVMH plans to roll out glossy covers at all of its print publications within the next eighteen to 24 months, including the company’s flagship Village Voice in New York City. "We are committed to our vision of being the defining lifestyle resource in our markets through all of our multiple platforms," he added.

VVMH's vote of support for print comes at the same time the company is pouring new resources into its digital operations, including online, mobile, email and SMS. Each of those distribution channels reinforces the company’s brand as the definitive source of news, food, music and calendar/arts coverage in America's most vibrant cities.